Case Studies / Multimedia
Creative
Direction
Multimedia
Project Date
Aug, 2021
Client
OMRON
About The Project
OMRON aims to create an emotionally engaging video commercial that highlights the importance of health maintenance, especially during the busy and often stressful period of Idul Fitri. The video will focus on the tradition of "mudik" (homecoming) and the potential health risks if one neglects their well-being.
omron indonesia
Project Brief
Visual Approach

The video will depict the story of an Indonesian family during Idul Fitri. It will dramatize the emotional impact of potentially losing loved ones due to poor health management. The narrative will underscore the importance of health checks and monitoring, positioning OMRON’s health products as essential tools for maintaining family well-being.

This video commercial for OMRON will not only promote their health products but also resonate deeply with the audience by tying in with their cultural practices and the universal value of family.

Conclusion

The conclusion of the commercial leaves the audience with a powerful and hopeful message: by taking proactive steps to monitor and maintain their health using OMRON’s products, they can ensure that they and their loved ones remain healthy and able to enjoy precious moments together. This message not only promotes OMRON’s products but also instills a sense of responsibility and care for one’s health, resonating deeply with the audience.

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