FWD Insurance aimed to establish itself as the best protection partner for individuals, small groups, and communities by leveraging Key Opinion Leaders (KOLs) to promote a worry-free lifestyle. The campaign focused on highlighting FWD’s comprehensive insurance coverage that allows people to focus on their goals without concerns.
STRATEGY
We running #BebasinAja Bareng FWD on Instagram. We chose KOLs with a strong presence and influence in various niches, including fitness, travel, business, and lifestyle. Ensured that selected KOLs resonate with FWD’s target audience and align with the brand’s values.
The KOL campaign for FWD Insurance successfully achieved its objectives, reinforcing the brand’s positioning as a trusted protection partner. By collaborating with influential KOLs, FWD effectively reached a broad audience and communicated its value proposition in an engaging and relatable manner. The campaign’s success is reflected in the increased brand awareness, high engagement levels, positive brand perception, and boosted conversions.
“We are delighted with the results of the KOL campaign. The strategic selection of influencers and the creative content developed resonated well with our target audience. The authentic and engaging endorsements have significantly enhanced our brand visibility and trust. The positive feedback and increased conversions are a testament to the campaign’s success. We look forward to continuing our partnership with such talented individuals and exploring new ways to connect with our audience.”