Have you ever asked why Google always changes Google algorithm? Does Google hate SEO that why it changes Google algorithm? Let’s see the answer.
Google actually doesn’t hate SEO at all. It has said it before that SEO can be positive and constructive. Google thinks that a good SEO can make a site more crawlable and make individual pages more accessible. A Good SEO is known as “white hat”. White hat often improves the usability of a site, help create great content, or make sites faster, which is good for both users and search engines.
The opposite of white hat SEO is “black hat” SEO. Google calls it as “black hat webspam” because it spams websites not mails. In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. Google has seen all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.
The goal of many of changing for Google algorithm is to help searchers find sites that provide a great user experience and fulfill their information needs. Google also wants the “good guys” making great sites for users, not just Google algorithm, to see their effort rewarded. To that end, Google has launched Google Panda changes that successfully returned higher-quality sites in search results. And earlier this year, Google launched a new Google algorithm for a page layout that reduces rankings for sites that don’t make much content available “above the fold.”
In the next few days, Google will launch an important Google algorithm change that targeted webspam. The change will decrease rankings for sites that Google believes are violating Google’s existing quality guidelines. Actually, Google always targets webspam in Google rankings, and this new Google algorithm represents another improvement in Google efforts to reduce webspam and promotes high quality content.