19 Sep

Now, shopping can be done every time and everywhere. You can buy everything you want even when you are in a car, waiting line or at your office; in short you can do shopping everywhere and every time as you like. All of these can be done, thanks to Smartphone, tablet and the improvement of gadget technology. Smartphone and Tablet have a feature that allows its users to browse and open a website. Of course, it needs internet connection or WIFI.

So what’s the deal? For a businessman like you, this is the best opportunity.  You can promote your website in smartphone browser by using Google mobile advertising.

The trend of online shopping via smartphone

Based on Google Research, from 5 consumers, there is one that using her/his tablet or smartphone device for online shopping. Online shopping via tablet and smartphone devices have been quite a habit. To understand the trend of consumer, the Google mobile advertising team decided to analyze consumer shopping behavior with survey. Below is the result:

Percentage of consumers that use smartphones or tables for online shopping

Percentage of consumers that use smartphones or tables for online shopping

69% consumers use smartphones or tablets for online shopping while they are at home, 31% while they are in a store, 28% while they are in line and 27% while they are in office.

Percentage of how consumers use their smartphones or tables for shopping

Percentage of how consumers use their smartphones or tables for shopping

56% of subjects use their smartphones or tables for comparing price and looking for promotions, 42% use them for reading reviews of products or services, 38% for searching inventory, 16% for scanning bar code while in a store and 13% for contacting a retailer.

From the result above, it can be concluded how people have changed trend for their shopping habits. Rather than go to mall, some consumers have decided to use their smartphone and tablet for shopping. To get a consumer to come to your website via smartphone or tablet, you need to optimize your website and promote your products or services via Google mobile advertising.

The article’s source is googlemobileads.blogspot.com and it is brought to you by DGtraffic. If you need to consult, you can give us a call. We will provide the best answers for you.

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