TrueView Video is one feature that can be found in YouTube. This feature helps you to limit your cost because you only need to pay when viewers decides to watch your ads at least 30 seconds. There are 4 formats of TrueView Video in YouTube:
- TrueView in-stream ads
In-stream ads play after or before another video from YouTube partners. It can be skipped after 5 seconds and you do not need to pay them. You will only pay when there are viewers that watch at least 30 seconds of your ad. If the viewers want to continue to watch, they do not need to click ‘skip’ button.
- TrueView in-slate ads
In-slate ads appear before YouTube partners videos that are at least 10 minutes. Viewers can decide to watch one of 3 videos ads links that appear or just watch the regular commercial break during videos playing. Your video ad link has been included in those 3 videos ads links. You only need to pay when viewers click and watch your ads.
- TrueView in-search ads
In-search means your video ad will appears in a special promoted section of search result page. You pay only when viewers choose to watch your video ad.
- TrueView in-display ads
Your ad will appear on suggestion videos or websites of Google Display Network. Usually suggestion videos will show up when we are watching a video. They will show up on the right side. You only need to pay when someone chooses your video ad.
To get the best result in Youtube ads, it is better to use all formats. For more information, you can give us a call. DGtraffic will gladly help you.