One thing, SEO masters must know that Image SERPs had changed and traffic from it had been decreased. As we know, Google teams would like to increase the performance of SERPs, not only for Web but also for Image search. As the feedback from users and webmasters, they knew that users like looking for images while browsing through other images and checking their detailed information. That was reason why they redesigned Image SERPs to provide a better experience.
What kind changing that Google did to image SERPs? There were 4 main points:
- There would be image information (metadata) about size and domain it comes from right underneath the image in the Image SERPS. The information would appear if users put cursor on the image.
- More information of image (the title of the page hosting the image, the domain name it comes from, and the image size) would be shown after users click it.
- The domain name now could be click. Google teams also provided new button “Visit Page” which could bring users to the page where the image is hosted on. This means there are 4 clickable targets to the source page for now.
- The image would no longer load up in an iframe in the background of the image detail view.
Impact to Website Traffic
Since the new version of Google SERPs rolled out, the impact was nothing but devastating. Define Media Group teams had analyzed image traffic for 87 different websites. From this analysis, they found out image traffic decreased 63% after Google launched its’ image SERPs.
For SEO master, image optimization seems less attractive now but you still need to do it. You can just move it further down the list. It means you will do it after you done other important optimization factors such as Title, Meta Description, HTML Heading and etc.
For further information about Image SERPs and the list of SEO On-Page optimization, you can give DGtraffic a call at (021) 3193 6552.