- The majority of people use Google as their primary Search Engine
- Reach prospect buyers who really look for the products
- The traffics are potential traffics
- Impressions of the ads are free, You only need to pay when people click the ads.
- The ads will appear on 1st page of Google search engine
- Your image ads are bound to be appear on Google display networks
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CPM / CPI (Cost Per Impression)
It is also called as Cost Per Thousand Impressions (CPM). It is a type of bid which allows you to pay when your ads appear 1000 (one thousand times) on Google. -
PPC (Pay Per Click)
It is also called as Cost Per Click (CPC). You only pay when people click on your ads.
- Low bid (CPC bid)
- Low quality score
- You must click “Access Analytics” on Google Analytics website
- Sign in with your Gmail
- Click sign up
- Fill all the form (website's url = website address)
- Start to use Google Analytics
If you feel it is difficult or you are busy, feel free to ask for our help.
- AdWords
- Analytics
- Tracks clicks (How many clicks occured per day)
- Filters invalid clicks from reports
- Able to read JavaScript, cookies or image that has been turned off
- Tracks visits (How many unique people visit your website)
- Reports the result of visit for your website
- Can't read JavaScript, cookies or image that has been turned off
- Make an account in AdWords or sign in to your AdWords account
- Click "My account"
- Select "Account preferences"
- In "Tracking" section, click "Edit"
- Check the box for "Destination URL Auto-tagging"
- Save it by clicking "Save changes"
The second difference is the keywords used on the optimization process. The SEO process were only allowed to use 10 keywords only on the optimization process, while SEM were allowed to used dozens even hundreds of keywords if necessary. However website that has been optimized by SEO process will appear in search engine longer than SEM.
- SEO Unfriendly Website
- Your website were using some scripts that prevent search engine to track your website or the content of it.
- Domain url naming isn’t SEO friendly
- Structure of the website is not good enough
- There are no page title
- The content of website doesn’t compatible with the page title
- Usefulness of infofrmation
- Relevance information
- Navigation to the page
- Load time
- Link on the page
- Etc.
- Gain your consumer trust
- Makes it easier to introduce new service or products to visitors
- Makes it easier for visitors of your website to make a purchase or become a member
- Easily indexed
- Your website will be easily indexed by search engine, thus given a whole wider chance of your website to appear.
- SEO friendly
- Your website becomes SEO friendly so applying SEO will be easier.







